One of them is Instagram Reels, which is a clone of TikTok. He said users spent 24 percent more time on the platform after they introduced Reels, a feature that shows users short-form videos. Some of Zuckerberg's products inspired by rivals have proven to be vastly successful. In 2022, Meta had to shut down Bulletin, a possible Substack rival that assisted authors in starting subscription newsletters. Zuckerberg's imitation of features of other competitors has not been successful always. It resembles one of the ad products that Snapchat offers. Instagram stated at the start of 2017 that it would permit marketers to insert a brief photo or video advertising between user postings on its Stories. As Facebook and Instagram stories picked up and gained traction among 250 million users in June 2017, Snapchat only had 166 million daily users on its platform.Īlso read: JioBharat Phone: Priced at Rs 999 all about its features and tariff plans Meta also introduced geofilters and face filters to its stories, that was very similar to Snapchat lenses. Facebook, Instagram and Whatsapp stories have been inspired from Snapchat's disappearing photos and videos. Zuckerberg has earlier drawn inspiration for several new products and features from rivals and newcomers. With a user base of over 3 billion across Instagram, Facebook and Meta's other apps, Meta is the biggest competitor to Twitter. Please read: Twitter’s troubles are perfectly timed for Meta Some tech enthusiasts have dubbed the upcoming program as a "Twitter killer." The app allows users to follow individuals they are already following on Instagram, and it shares similarities with Twitter by prioritizing public interactions. Mark Zuckerberg's Meta is set to launch Instagram Threads, a Twitter rival, on July 6 according to a listing on Apple's app store.
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